Learn international SEO.
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In-depth guides on hreflang, AI crawlers, multilingual indexing, and edge SEO — written by the Locra team.
AI crawlers: what they are, how they work, and why your site needs to be ready
GPTBot, ClaudeBot, PerplexityBot — these crawlers power the next generation of search. Most websites are invisible to them.
Read article →What is hreflang? The complete guide for 2025
Hreflang tells Google which language version of your page to show to which user. Most websites get it wrong — here's how to get it right.
Read →International SEO: the complete guide for Italian businesses in 2025
Subdomain vs subdirectory vs ccTLD, hreflang matrices, keyword research for international markets — everything you need to know.
Read →How Google indexes multilingual websites (and what can go wrong)
How Googlebot detects language, how hreflang signals work, why duplicate content warnings happen, and how to read your Search Console international reports.
Read →Edge SEO with Cloudflare Workers: inject metadata without touching your CMS
How to inject title tags, hreflang, and structured data at the network edge — zero CMS changes, ~1ms overhead, works with any stack.
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